The main focus of the activities carried out by Wels Marketing & Touristik GmbH is the constant development and subsequent implementation of strategic marketing objective in order to increase the attractiveness of Wels as a location - for the approx. 60,000 inhabitants, residents of the surrounding areas, entrepreneurs and visitors, guests and customers on a national level, in cooperation with the tourism association.

The role of the Tourismusverband Wels tourism association includes, primarily, providing guests with information about sights, cultural activities, hotels and restaurants, etc., and of course advertising to travel groups, conference organisers and seminar organisers and presenting them with individualised offers. The population of Wels is also encouraged to appreciate the beauty of their home town, for example through various family-friendly events. Whether guests as individuals or groups, business travellers or event visitors, all can all find the information they require for their stay in Wels at the " Wels Info" at Stadtplatz 44.